Santa Cruz SEO
Banana Slug Marketing
Santa Cruz SEO Services
BeachCity SEO extends its hands to the Santa Cruz Community. Furthermore, we offer tailored Santa Cruz SEO services to clients of all niches. For example, our clients range from Law Firms to SaaS companies and everything in between. However, if you are going to market in Santa Cruz, it is best to appeal to the Banana Slug community.
Your client or customer is in Santa Cruz for various reasons. For instance, they could be in town for the beach or they could be UCSC students. Additionally, they could be passing through on vacation or business. Therefore, your marketing must appeal to every angle. If you can deliver a positive and simple online user experience, then closing becomes more likely. Whether the buyer is a local or tourist they are going to be searching online for the best that Santa Cruz has to offer.
Some businesses can get by on being downtown or by the Santa Cruz boardwalk, but if they aren’t showing up online, they’re leaving money on the table. Contrarily, if downtown businesses are showing up online, then can you even compete? Either way, after 2020, it has become much more apparent that if you are a business, you need an online presence.
Search Engine Optimization
Get more search traffic to your website without relying exclusively on paid ads.
Create relevant and aesthetically pleasing content to keep your audience engaged.
On Page Optimization
Organize content and descriptions of web pages to rank higher in the search engines.
Take an unknown website to the top of the rankings with the power of organic traffic.
Discover strengths and weaknesses of entire websites or individual web pages.
Analyze key search phrases in a specific niche and build authority around them.
- Our team is partnered with other experts in the digital marketing community to ensure quality assurance.
- Nothing gets left to chance. Therefore, our decisions are based on analytic results from various SEO/SEM softwares.
- We respect your time. As a result, you can book a time to check in when we have a calendar opening.
- BeachCity SEO is a full-service digital marketing agency. Additionally, we offer marketing solutions beyond SEO.
Tailored Santa Cruz SEO
In order to rank in Google, one must understand that the search engine is a constantly changing algorithm. This algorithm works as a filtration system which pushes quality websites to the top of the Search Engine Results Pages (SERPs). Furthermore, in order to appeal to this algorithm, a webmaster must develop a quality website which brings value to the internet. In conclusion, this is what our service is geared towards.
What To Expect
The initial consultation is where we discuss your business and long-term goals. If we’re a good fit, the following meeting will proceed with an SEO audit. Ultimately, this audit includes a(n):
> On-Page Analysis
> Competitor Analysis
> Keyword Analysis
> Backlink Analysis
> Strategy Session
Answers to Your Questions
What is SEO?
SEO is Search Engine Optimization. Websites that are well optimized will have a high ranking in the search engines (Google, YouTube, Bing etc.) and a greater chance of attracting customers or viewers.
Why do people subscribe to SEO services?
The difference between SEO and traditional paid advertising is the quality of the customer. A paid advertisement targets a certain demographic whether they like it or not. SEO targets the rankings in the search results for a specific niche. This strategy gives a website exposure to pre-qualified customers who were already searching within that niche.
What is a Santa Cruz SEO expert?
A Santa Cruz SEO expert is someone who knows how to audit a website, find the adjustments which need to be made, and implement solutions that appeal to Google’s algorithm.
Is my website an asset or a liability?
It depends. The definition of an asset is something that is useful or valuable. Your website is an asset so long as it is well organized, optimized, relevant, user friendly, and has a decent ranking in the search engines which bring in traffic. If your website is only some or none of those things, then it could be considered a liability to your business.